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Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode
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Mellahi, Kamel, Demirbag, Mehmet, Cavusgil, T. and Wade, D. (2010) Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode. International Marketing Review, Vol.27 (No.3).
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Official URL: http://www.emeraldinsight.com/journals.htm?issn=02...
| Item Type: | Journal Item | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HB Economic Theory | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | International Marketing Review | ||||
| Publisher: | Emerald Group Publishing Limited | ||||
| ISSN: | 0265-1335 | ||||
| Official Date: | 2010 | ||||
| Dates: |
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| Volume: | Vol.27 | ||||
| Number: | No.3 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Description: | Guest editorial |
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