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Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode

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Mellahi, Kamel, Demirbag, Mehmet, Cavusgil, T. and Wade, D. (2010) Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode. International Marketing Review, Vol.27 (No.3).

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Official URL: http://www.emeraldinsight.com/journals.htm?issn=02...

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Item Type: Journal Item
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: International Marketing Review
Publisher: Emerald Group Publishing Limited
ISSN: 0265-1335
Official Date: 2010
Dates:
DateEvent
2010Published
Volume: Vol.27
Number: No.3
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Description:

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