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Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode
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Mellahi, Kamel, Demirbag, Mehmet, Cavusgil, T. and Wade, D. (2010) Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode. International Marketing Review, Vol.27 (No.3). ISSN 0265-1335
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| Item Type: | Journal Item |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | International Marketing Review |
| Publisher: | Emerald Group Publishing Limited |
| ISSN: | 0265-1335 |
| Date: | 2010 |
| Volume: | Vol.27 |
| Number: | No.3 |
| Status: | Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Description: | Guest editorial |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43935 |
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