Global strategic management
Frynas, G. and Mellahi, Kamel (2011) Global strategic management. Oxford: Oxford University Press. ISBN 9780199543939Full text not available from this repository.
Official URL: http://webcat.warwick.ac.uk/record=b2484868
Covers key topics such as knowledge management, CSR and innovation, enabling students to be up to date with developments in the field and be introduced to cutting edge research.
Includes a wide range of examples and cases from emerging and BRIC economies, which presents a truly global perspective on strategy.
Clear and concise writing style renders the content very accessible for students from a wide variety of backgrounds, including those for whom English is not their first language.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Publisher:||Oxford University Press|
|Place of Publication:||Oxford|
|Official Date:||17 March 2011|
|Number of Pages:||456|
|Access rights to Published version:||Restricted or Subscription Access|
Actions (login required)