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Global sourcing strategy
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Kotabe, Masaaki, Mol, Michael J. and Murray, J.Y. (2009) Global sourcing strategy. In: Kotabe, Masaaki and Helsen, K., (eds.) The SAGE handbook of international marketing. Los Angeles: London: Sage Publications Ltd., pp. 288-302. ISBN 978-1-4129-3428-2
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Official URL: http://www.sagepub.com/books/Book230630#tabview=to...
Item Type: | Book Item | ||||
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Subjects: | H Social Sciences > HB Economic Theory | ||||
Publisher: | Sage Publications Ltd. | ||||
Place of Publication: | Los Angeles: London | ||||
ISBN: | 978-1-4129-3428-2 | ||||
Book Title: | The SAGE handbook of international marketing | ||||
Editor: | Kotabe, Masaaki and Helsen, K. | ||||
Official Date: | 2009 | ||||
Dates: |
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Volume: | Part Four: Global Strategy | ||||
Number: | Chapter 14 | ||||
Number of Pages: | 15 | ||||
Page Range: | pp. 288-302 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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