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Engaged strategy participation : going beyond buy-in
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Nichols, C. and Paroutis, Sotirios. (2008) Engaged strategy participation : going beyond buy-in. Critical Eye .
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Official URL: http://criticaleye.net/insights-detail.cfm?id=1409
Abstract
Many organisations say ‘we want to get more buy-in to our strategy’, say Chris Nichols and Sotirios Paroutis. But maybe this is the wrong way of going about things. Perhaps what is needed is less buying-in to ‘top-down’ strategy and more devolved participation in an open-ended process in which strategy is emergent. If so, this has implications for the development of strategic capability in our teams. Learning the toolkit is not enough. In this article for Criticaleye, the strategy experts look at these issues using a case study of Beiersdorf UK to illustrate their points. Featuring comments from AMEC CEO, Samir Brikho and Alison Wood, Group Strategic Development Director, National Grid.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Critical Eye |
| Publisher: | Critical Eye |
| Date: | 2008 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/44146 |
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