Nichols, C. and Paroutis, Sotirios. (2008) Engaged strategy participation : going beyond buy-in. Critical Eye .

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Abstract

Many organisations say ‘we want to get more buy-in to our strategy’, say Chris Nichols and Sotirios Paroutis. But maybe this is the wrong way of going about things. Perhaps what is needed is less buying-in to ‘top-down’ strategy and more devolved participation in an open-ended process in which strategy is emergent. If so, this has implications for the development of strategic capability in our teams. Learning the toolkit is not enough. In this article for Criticaleye, the strategy experts look at these issues using a case study of Beiersdorf UK to illustrate their points. Featuring comments from AMEC CEO, Samir Brikho and Alison Wood, Group Strategic Development Director, National Grid.

Item Type:	Journal Article
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Critical Eye
Publisher:	Critical Eye
Date:	2008
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/44146

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