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First-order Strategy Discourse: The Strategy Meaning-making Process in Practice
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Paroutis, Sotirios and Heracleous, Loizos Th. (2010) First-order Strategy Discourse: The Strategy Meaning-making Process in Practice. In: First-order Strategy Discourse: The Strategy Meaning-making Process in Practice, Levi, Finland, 17-20th Mar 2010. Published in: Proceedings of the First-order Strategy Discourse: The Strategy Meaning-making Process in Practice (Session 12).
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Abstract
Using insights from institutional theory and strategy-as-practice we investigate the multi-faceted meanings of “strategy” as conceived by strategists. Instead of accepting a reification of this concept, we present it as a contingent term intimately bound with agents who profess to do strategy and be strategists, and explore their first-order view of this term. Our findings are derived from interviews with strategy directors and a longitudinal study in a FTSE-100 multi-business firm. We expose five primary dimensions of the meaning of strategy: functional, action, contextual, identity and metaphorical. We conceptualize these meanings as multi-dimensional, identity-constructive and contested “structural features” of first-order strategy discourse utilized over time by a wide community of strategists during the strategy process.
Item Type: | Conference Item (Paper) | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Proceedings of the First-order Strategy Discourse: The Strategy Meaning-making Process in Practice | ||||
Publisher: | Strategic Management Society | ||||
Official Date: | 2010 | ||||
Dates: |
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Number: | Session 12 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | First-order Strategy Discourse: The Strategy Meaning-making Process in Practice | ||||
Type of Event: | Conference | ||||
Location of Event: | Levi, Finland | ||||
Date(s) of Event: | 17-20th Mar 2010 |
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