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First-order Strategy Discourse: The Strategy Meaning-making Process in Practice

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Paroutis, Sotirios and Heracleous, Loizos (2010) First-order Strategy Discourse: The Strategy Meaning-making Process in Practice. In: First-order Strategy Discourse: The Strategy Meaning-making Process in Practice, Levi, Finland, 17-20th Mar 2010. Published in: Proceedings of the First-order Strategy Discourse: The Strategy Meaning-making Process in Practice (Session 12).

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Official URL: http://finland.strategicmanagement.net/schedule_se...

Abstract

Using insights from institutional theory and strategy-as-practice we investigate the multi-faceted meanings of “strategy” as conceived by strategists. Instead of accepting a reification of this concept, we present it as a contingent term intimately bound with agents who profess to do strategy and be strategists, and explore their first-order view of this term. Our findings are derived from interviews with strategy directors and a longitudinal study in a FTSE-100 multi-business firm. We expose five primary dimensions of the meaning of strategy: functional, action, contextual, identity and metaphorical. We conceptualize these meanings as multi-dimensional, identity-constructive and contested “structural features” of first-order strategy discourse utilized over time by a wide community of strategists during the strategy process.

Item Type: Conference Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Proceedings of the First-order Strategy Discourse: The Strategy Meaning-making Process in Practice
Publisher: Strategic Management Society
Date: 2010
Number: Session 12
Status: Peer Reviewed
Publication Status: Published
Conference Paper Type: Paper
Title of Event: First-order Strategy Discourse: The Strategy Meaning-making Process in Practice
Type of Event: Conference
Location of Event: Levi, Finland
Date(s) of Event: 17-20th Mar 2010
URI: http://wrap.warwick.ac.uk/id/eprint/44166

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