Marketing strategy and competitive positioning
Hooley, G., Piercy, Nigel F., Saunders, J. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. New Delhi, India: Dorling Kindersley (India) Pvt. Ltd. ISBN 9788131727997Full text not available from this repository.
Official URL: http://www.pearsoned.co.in/web/books/9788131727997...
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Publisher:||Dorling Kindersley (India) Pvt. Ltd|
|Place of Publication:||New Delhi, India|
|Number of Pages:||632|
|Access rights to Published version:||Restricted or Subscription Access|
The 4th edition which contains 3 new chapters
|Version or Related Resource:||Hooley, G., Piercy, Nigel F and Nicoulaud, B. Marketing strategy and competitive positioning. London: Prentice Hall/Financial Times, 2012.|
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