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Marketing strategy and competitive positioning
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Hooley, G., Piercy, Nigel F., Saunders, J. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. New Delhi, India: Dorling Kindersley (India) Pvt. Ltd. ISBN 9788131727997
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Official URL: http://www.pearsoned.co.in/web/books/9788131727997...
Abstract
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.
Item Type: | Book | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Publisher: | Dorling Kindersley (India) Pvt. Ltd | ||||
Place of Publication: | New Delhi, India | ||||
ISBN: | 9788131727997 | ||||
Official Date: | 2008 | ||||
Dates: |
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Volume: | 4th Edition | ||||
Number of Pages: | 632 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Description: | The 4th edition which contains 3 new chapters |
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Version or Related Resource: | Hooley, G., Piercy, Nigel F and Nicoulaud, B. Marketing strategy and competitive positioning. London: Prentice Hall/Financial Times, 2012. |
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