Hooley, G., Piercy, Nigel F., Saunders, J. and Nicoulaud, B. Marketing Strategy and Competitive Positioning. New Delhi, India: Dorling Kindersley (India) Pvt. Ltd. ISBN 978-8-1317-2799-7

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Abstract

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.

Item Type:	Book
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Publisher:	Dorling Kindersley (India) Pvt. Ltd
Place of Publication:	New Delhi, India
ISBN:	978-8-1317-2799-7
Volume:	4th Edition
Number of Pages:	632
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Description:	The 4th edition which contains 3 new chapters
Version or Related Resource:	Hooley, G., Piercy, Nigel F and Nicoulaud, B. Marketing strategy and competitive positioning. London: Prentice Hall/Financial Times, 2012.
URI:	http://wrap.warwick.ac.uk/id/eprint/44213

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