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Market-led strategic change : transforming the process of going to market
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Piercy, Nigel F. (2009) Market-led strategic change : transforming the process of going to market. Amsterdam ; London: Butterworth-Heinemann. ISBN 9781856175043
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Official URL: http://webcat.warwick.ac.uk/record=b2246604
Abstract
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed
Item Type: | Book | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Publisher: | Butterworth-Heinemann | ||||
Place of Publication: | Amsterdam ; London | ||||
ISBN: | 9781856175043 | ||||
Official Date: | 2009 | ||||
Dates: |
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Number of Pages: | 762 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Description: | 4th edition |
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