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Overview of strategic sales and sales management
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Cravens, David W., Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) Overview of strategic sales and sales management. In: The Oxford Handbook of Strategic Sales and Sales Management. Oxford Handbooks in Business and Management, Vol.1 (Chapter 1). Oxford: Oxford University Press, pp. 1-18. ISBN 978-0-1995-6945-8
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Official URL: http://dx.doi.org/10.1093/oxfordhb/9780199569458.0...
| Item Type: | Book Item |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Series Name: | Oxford Handbooks in Business and Management |
| Publisher: | Oxford University Press |
| Place of Publication: | Oxford |
| ISBN: | 978-0-1995-6945-8 |
| Book Title: | The Oxford Handbook of Strategic Sales and Sales Management |
| Date: | 2011 |
| Volume: | Vol.1 |
| Number: | Chapter 1 |
| Number of Pages: | 19 |
| Page Range: | pp. 1-18 |
| Identification Number: | 10.1093/oxfordhb/9780199569458.001.0001 |
| Status: | Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/44258 |
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