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The Mis-management of Meaning: Rebranding The Worlds Favourite Airline
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Sullivan-Taylor, Bridgette and Spicer, Andre (2011) The Mis-management of Meaning: Rebranding The Worlds Favourite Airline. In: 7th EGOS Colloquium: Reassembling Organization, Gothenburg, Sweden, 6-9 July 2011. Published in: Proceedings of the 27th EGOS Colloquium: Reassembling Organization, Sub-themes 11: The Works of branding: Shaping Organizational Identities and Practice
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Official URL: http://www.egosnet.org/jart/prj3/egosnet/data/uplo...
| Item Type: | Conference Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Proceedings of the 27th EGOS Colloquium: Reassembling Organization |
| Publisher: | EGOS |
| Date: | 2011 |
| Volume: | Sub-themes 11: The Works of branding: Shaping Organizational Identities and Practice |
| Status: | Not Peer Reviewed |
| Access rights to Published version: | Restricted or Subscription Access |
| Conference Paper Type: | Paper |
| Title of Event: | 7th EGOS Colloquium: Reassembling Organization |
| Type of Event: | Conference |
| Location of Event: | Gothenburg, Sweden |
| Date(s) of Event: | 6-9 July 2011 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/44287 |
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