Shah, Syed Zulfiqar Ali and Akbar, Saeed. (2010) Deflator choice effects in the valuation of advertising expenditures. Journal for Global Business Advancement , Vol.3 (No.4). pp. 348-357. ISSN 1746-966X

Full text not available from this repository.

Abstract

In recent years, there has been a growing debate whether advertising expenditures generate intangible assets. The regulatory framework (e.g. International Accounting Standard IAS 38) requires advertising expenditures to be treated as a current period expense. A number of recent studies, however, report a positive and statistically significant relationship between advertising and the market values of firms. However, the evidence on the value relevance of advertising expenditure is not unequivocal. There is some US evidence, which suggests that the choice of the deflator may be one of the factors contributing to the conflicting results reported in the relevant literature. This study examines whether the choice of deflator plays a part in establishing the role of advertising expenditures in corporate valuation for a sample of UK firms. Results indicate that the choice of deflator does not influence the positive and significant relationship for the sample of UK firms used in this study.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Warwick Business School > Accounting Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal for Global Business Advancement
Publisher:	Inderscience Publishers
ISSN:	1746-966X
Date:	2010
Volume:	Vol.3
Number:	No.4
Number of Pages:	10
Page Range:	pp. 348-357
Identification Number:	10.1504/JGBA.2010.036038
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/44324

Request changes to a record

Actions (login required)

View Item