The value relevance of major media advertising expenditures: Some U.K. evidence
Shah, Syed Zulfiqar Ali, Stark, Andrew W. and Akbar, Saeed. (2009) The value relevance of major media advertising expenditures: Some U.K. evidence. International Journal of Accounting, Vol.44 (No.2). pp. 187-206. ISSN 0020-7063Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.intacc.2009.03.004
This study examines whether ACNielsen MEAL major media advertising expenditure measures, that are publicly available at a cost, have value relevance. Our results suggest that these advertising-expenditure measures are positively associated with market value. We also find little difference in the value relevance of these expenditures among different sizes of firms. Value relevance is found to be present only for nonmanufacturing firms. This suggests that the costly information provided by ACNielsen MEAL surveys may be potentially useful to market participants in valuing firms, at least for nonmanufacturing firms.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Accounting
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||International Journal of Accounting|
|Number of Pages:||20|
|Page Range:||pp. 187-206|
|Access rights to Published version:||Restricted or Subscription Access|
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