Shah, Syed Zulfiqar Ali, Stark, Andrew W. and Akbar, Saeed. (2009) The value relevance of major media advertising expenditures: Some U.K. evidence. International Journal of Accounting, Vol.44 (No.2). pp. 187-206. ISSN 0020-7063

Full text not available from this repository.

Abstract

This study examines whether ACNielsen MEAL major media advertising expenditure measures, that are publicly available at a cost, have value relevance. Our results suggest that these advertising-expenditure measures are positively associated with market value. We also find little difference in the value relevance of these expenditures among different sizes of firms. Value relevance is found to be present only for nonmanufacturing firms. This suggests that the costly information provided by ACNielsen MEAL surveys may be potentially useful to market participants in valuing firms, at least for nonmanufacturing firms.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Warwick Business School > Accounting Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	International Journal of Accounting
Publisher:	Elsevier
ISSN:	0020-7063
Official Date:	2009
Volume:	Vol.44
Number:	No.2
Number of Pages:	20
Page Range:	pp. 187-206
Identification Number:	10.1016/j.intacc.2009.03.004
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/44326

Request changes or add full text files to a record

Actions (login required)

View Item