Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

The value relevance of major media advertising expenditures: Some U.K. evidence

Tools
- Tools
+ Tools

Shah, Syed Zulfiqar Ali, Stark, Andrew W. and Akbar, Saeed (2009) The value relevance of major media advertising expenditures: Some U.K. evidence. International Journal of Accounting, Vol.44 (No.2). pp. 187-206. doi:10.1016/j.intacc.2009.03.004

Full text not available from this repository, contact author.
Official URL: http://dx.doi.org/10.1016/j.intacc.2009.03.004

Request Changes to record.

Abstract

This study examines whether ACNielsen MEAL major media advertising expenditure measures, that are publicly available at a cost, have value relevance. Our results suggest that these advertising-expenditure measures are positively associated with market value. We also find little difference in the value relevance of these expenditures among different sizes of firms. Value relevance is found to be present only for nonmanufacturing firms. This suggests that the costly information provided by ACNielsen MEAL surveys may be potentially useful to market participants in valuing firms, at least for nonmanufacturing firms.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School > Accounting
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: International Journal of Accounting
Publisher: Elsevier
ISSN: 0020-7063
Official Date: 2009
Dates:
DateEvent
2009Published
Volume: Vol.44
Number: No.2
Number of Pages: 20
Page Range: pp. 187-206
DOI: 10.1016/j.intacc.2009.03.004
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item
twitter

Email us: publications@live.warwick.ac.uk
Contact Details
About Us