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Deflator choice effects in the valuation of advertising expenditures

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Shah, Syed Zulfiqar Ali and Akbar, Saeed (2008) Deflator choice effects in the valuation of advertising expenditures. In: SAICON 2008 - Globalisation and change: Issues, Concerns and Impact, Islamabad, Pakistan, Nov 12, 2008. Published in: Proceedings of the SAICON 2008 - Globalisation and change: Issues, Concerns and Impact

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Official URL: http://www.agba.org.pk/about-siacon.html

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Item Type: Conference Item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School > Accounting
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Proceedings of the SAICON 2008 - Globalisation and change: Issues, Concerns and Impact
Official Date: 2008
Dates:
DateEvent
2008Published
Status: Not Peer Reviewed
Publication Status: Published
Conference Paper Type: Paper
Title of Event: SAICON 2008 - Globalisation and change: Issues, Concerns and Impact
Type of Event: Conference
Location of Event: Islamabad, Pakistan
Date(s) of Event: Nov 12, 2008

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