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Deflator choice effects in the valuation of advertising expenditures
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Shah, Syed Zulfiqar Ali and Akbar, Saeed (2008) Deflator choice effects in the valuation of advertising expenditures. In: SAICON 2008 - Globalisation and change: Issues, Concerns and Impact, Islamabad, Pakistan, Nov 12, 2008. Published in: Proceedings of the SAICON 2008 - Globalisation and change: Issues, Concerns and Impact
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Official URL: http://www.agba.org.pk/about-siacon.html
| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Accounting Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Proceedings of the SAICON 2008 - Globalisation and change: Issues, Concerns and Impact | ||||
| Official Date: | 2008 | ||||
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| Status: | Not Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | SAICON 2008 - Globalisation and change: Issues, Concerns and Impact | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Islamabad, Pakistan | ||||
| Date(s) of Event: | Nov 12, 2008 |
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