Raafat, Ramsey M., Chater, Nick and Frith, Chris (2009) Herding in humans. Trends in Cognitive Sciences, Vol.13 (No.10). pp. 420-428. doi:10.1016/j.tics.2009.08.002 ISSN 1364-6613.

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Abstract

Herding is a form of convergent social behaviour that can be broadly defined as the alignment of the thoughts or behaviours of individuals in a group (herd) through local interaction and without centralized coordination. We suggest that herding has a broad application, from intellectual fashion to mob violence; and that understanding herding is particularly pertinent in an increasingly interconnected world. An integrated approach to herding is proposed, describing two key issues: mechanisms of transmission of thoughts or behaviour between agents, and patterns of connections between agents. We show how bringing together the diverse, often disconnected, theoretical and methodological approaches illuminates the applicability of herding to many domains of cognition and suggest that cognitive neuroscience offers a novel approach to its study.

Item Type:	Journal Article
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Trends in Cognitive Sciences
Publisher:	Elsevier Science
ISSN:	1364-6613
Official Date:	14 September 2009
Dates:	Date Event 14 September 2009 Published
Volume:	Vol.13
Number:	No.10
Number of Pages:	9
Page Range:	pp. 420-428
DOI:	10.1016/j.tics.2009.08.002
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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