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Social media as a driver for new rhetorical practices in organisations
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Baptista, João and Galliers, Robert (2011) Social media as a driver for new rhetorical practices in organisations. In: 45th Hawaii International Conference on System Sciences, HICSS 2012, Maui, HI, 4-7 Jan 2012. Published in: Proceedings of the Annual Hawaii International Conference on System Sciences pp. 3540-3549. doi:10.1109/HICSS.2012.537 ISSN 1530-1605.
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Official URL: http://dx.doi.org/10.1109/HICSS.2012.537
Abstract
Social media adoption within organisations enables wider employee participation in corporate communication and rhetoric. We study the impact of social media on rhetorical practices inside organisations, namely how social media reshapes senior management communication. We study the online communication environments of eight organisations and identify two contrasting approaches in dealing with social media adoption: the closed and open model. In the closed model, organisations maintain central control and their communication platforms remain mainly one-way. In the open model, organisations develop and foster two-way interaction. The study finds that in the "open model", governance and culture of the organisation changes in order to address the shift in control and tension between top-down and bottom-up communication. Our key contribution is in rethinking rhetorical practices in the context of modern open and fluid online communication environments in organisations - rhetorical diffusion - and characterising the changes in governance and culture that enable this transition - internal ambidexterity.1 © 2012 IEEE.
| Item Type: | Conference Item (Paper) | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Proceedings of the Annual Hawaii International Conference on System Sciences | ||||
| Publisher: | IEEE | ||||
| ISSN: | 1530-1605 | ||||
| Book Title: | 2012 45th Hawaii International Conference on System Sciences | ||||
| Official Date: | 2011 | ||||
| Dates: |
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| Page Range: | pp. 3540-3549 | ||||
| DOI: | 10.1109/HICSS.2012.537 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | 45th Hawaii International Conference on System Sciences, HICSS 2012 | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Maui, HI | ||||
| Date(s) of Event: | 4-7 Jan 2012 |
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