Beckinsale, Martin and Levy, Margi (2009) The role of change agents in diffusion of innovation of Internet technology in SMEs: the case of broadband introduction in the UK West Midlands. In: 32nd ISBE Annual Conference 2009, Liverpool, England. Published in: Proceedings of the 32nd ISBE Annual Conference 2009

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Abstract

Objective: Internet adoption has been identified as a means to improve competitiveness among UK SMEs. To facilitate adoption the UK government invested heavily in regional projects to diffuse knowledge of the Internet and the services it enabled throughout the SME sector. This paper considers the impact of regional government projects acting as change agents for internet adoption, by exploring Rogers (2003) diffusion of innovation model.

Item Type:	Conference Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Warwick Business School > Centre for Small & Medium-Sized Enterprises Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Proceedings of the 32nd ISBE Annual Conference 2009
Publisher:	ISBE
Official Date:	2009
Dates:	Date Event 2009 Published
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Conference Paper Type:	Paper
Title of Event:	32nd ISBE Annual Conference 2009
Type of Event:	Conference
Location of Event:	Liverpool, England

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