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The role of change agents in diffusion of innovation of Internet technology in SMEs: the case of broadband introduction in the UK West Midlands
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Beckinsale, Martin and Levy, Margi (2009) The role of change agents in diffusion of innovation of Internet technology in SMEs: the case of broadband introduction in the UK West Midlands. In: 32nd ISBE Annual Conference 2009, Liverpool, England. Published in: Proceedings of the 32nd ISBE Annual Conference 2009
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Official URL: http://www.isbe.org.uk/Beckinsale09
Abstract
Objective: Internet adoption has been identified as a means to improve competitiveness among UK SMEs. To facilitate adoption the UK government invested heavily in regional projects to diffuse knowledge of the Internet and the services it enabled throughout the SME sector. This paper considers the impact of regional government projects acting as change agents for internet adoption, by exploring Rogers (2003) diffusion of innovation model.
| Item Type: | Conference Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Centre for Small & Medium-Sized Enterprises Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Proceedings of the 32nd ISBE Annual Conference 2009 |
| Publisher: | ISBE |
| Date: | 2009 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Conference Paper Type: | Paper |
| Title of Event: | 32nd ISBE Annual Conference 2009 |
| Type of Event: | Conference |
| Location of Event: | Liverpool, England |
| URI: | http://wrap.warwick.ac.uk/id/eprint/44553 |
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