Your call : eBay and demand for the iPhone 4
Waterson, Michael and Doyle, Chris. (2012) Your call : eBay and demand for the iPhone 4. International Journal of the Economics of Business, Vol.19 (No.1). pp. 141-152. ISSN 1357-1516Full text not available from this repository.
Official URL: http://dx.doi.org/10.1080/13571516.2012.642644
The iPhone 4 was introduced into the UK market on 24th June 2010 to significant consumer interest. Demand revealed itself exceeding supply through conventional channels, since there was very extensive activity in terms of bidding on eBay auctions for the product. We monitored all UK eBay transactions on the iPhone 4 for six weeks from introduction, with total transactions amounting to around £1.5m. We analyse determinants of winning bids in terms of characteristics of the phone, the seller, and the buyer. Our most notable and novel finding relative to previous studies is a very significant premium over list price being paid in almost all cases, with positive uplift factors including whether the phone was unlocked and whether it could be sold overseas. Demand fell over time, as evidenced by lower achieved prices, but the fall in price was relatively modest. A significant premium of 32GB over 16GB versions is revealed.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Economics|
|Journal or Publication Title:||International Journal of the Economics of Business|
|Official Date:||February 2012|
|Number of Pages:||12|
|Page Range:||pp. 141-152|
|Access rights to Published version:||Restricted or Subscription Access|
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