Waterson, Michael and Doyle, Chris (2012) Your call : eBay and demand for the iPhone 4. International Journal of the Economics of Business, Vol.19 (No.1). pp. 141-152. doi:10.1080/13571516.2012.642644

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Abstract

The iPhone 4 was introduced into the UK market on 24th June 2010 to significant consumer interest. Demand revealed itself exceeding supply through conventional channels, since there was very extensive activity in terms of bidding on eBay auctions for the product. We monitored all UK eBay transactions on the iPhone 4 for six weeks from introduction, with total transactions amounting to around £1.5m. We analyse determinants of winning bids in terms of characteristics of the phone, the seller, and the buyer. Our most notable and novel finding relative to previous studies is a very significant premium over list price being paid in almost all cases, with positive uplift factors including whether the phone was unlocked and whether it could be sold overseas. Demand fell over time, as evidenced by lower achieved prices, but the fall in price was relatively modest. A significant premium of 32GB over 16GB versions is revealed.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Economics
Journal or Publication Title:	International Journal of the Economics of Business
Publisher:	Routledge
ISSN:	1357-1516
Official Date:	February 2012
Dates:	Date Event February 2012 Published
Volume:	Vol.19
Number:	No.1
Number of Pages:	12
Page Range:	pp. 141-152
DOI:	10.1080/13571516.2012.642644
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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