Huang, Jimmy C. and Galliers, Robert (2011) The importance of rhetoric in conceptualising IS adoption. Journal of Enterprise Information Management, Vol.24 (No.3). pp. 219-223. doi:10.1108/17410391111122826 ISSN 1741-0398.

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Abstract

Purpose – The aim of this paper is to outline the importance of organisational rhetoric as a valuable theoretical lens to examine and conceptualise IS adoption.

Design/methodology/approach – The paper is based on a critical, yet selective, review of some relevant literature on rhetoric and IS adoption.

Findings – The paper outlines four distinctive yet interrelated elements of rhetoric, namely, different types of rhetoric and their implications; the role of stakeholders; the notion of rhetorical congruence; and rhetorical situations and strategies. These provide a means of operationalising the rhetorical dimension in researching IS adoption.

Originality/value – The paper's main contribution is to enrich the existing repertoire of IS adoption theories and perspectives by adding the dimension of rhetoric.

Item Type:	Journal Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Enterprise Information Management
Publisher:	Emerald Group Publishing Ltd.
ISSN:	1741-0398
Official Date:	2011
Dates:	Date Event 2011 Published
Volume:	Vol.24
Number:	No.3
Number of Pages:	5
Page Range:	pp. 219-223
DOI:	10.1108/17410391111122826
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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