The Library
Advertising and labour supply : why do Americans work such long hours?
Tools
Tools
Tools
Cowling, Keith, Poolsombat, Rattanasuda and Tomlinson, Phil (2011) Advertising and labour supply : why do Americans work such long hours? International Review of Applied Economics, Vol.25 (No.3). pp. 283-301. doi:10.1080/02692171.2010.483472 ISSN 0269-2171.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1080/02692171.2010.483472
Abstract
This paper advances the view that the intensity of creation of wants through advertising and marketing might be an influence on decisions made by Americans about how much time they should devote to paid work and how much time to leisure. In exploring this argument, we employ vector auto‐regression analysis to estimate long‐run supply schedules for US workers in the twentieth century. We find that advertising expenditure is significant in determining US hours of work, thus providing support for the hypothesis that preferences over work–leisure choices are malleable and are manipulated by the marketing effort.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | E History America > E151 United States (General) H Social Sciences > HB Economic Theory |
||||
| Divisions: | Faculty of Social Sciences > Economics | ||||
| Journal or Publication Title: | International Review of Applied Economics | ||||
| Publisher: | Routledge | ||||
| ISSN: | 0269-2171 | ||||
| Official Date: | 2011 | ||||
| Dates: |
|
||||
| Volume: | Vol.25 | ||||
| Number: | No.3 | ||||
| Number of Pages: | 19 | ||||
| Page Range: | pp. 283-301 | ||||
| DOI: | 10.1080/02692171.2010.483472 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
