He, Hongwei and Kursov, N. (2011) Knowledge sharing in professional virtual communities : moderatorship and social identities. In: 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011, San Antonio, TX, 12-16 Aug 2011 (Unpublished)

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Abstract

This study proposes and tests a model of knowledge sharing within PVCs that incorporates the role of moderatorship and social identities. First, we conceptualize, operationalize, and empirically support moderatorship as a construct with three attributes: support, fairness and competent engagement. Second, we find that moderatorship enhances knowledge sharing intention directly and indirectly through community identification. Third, professional identity does not only positively relate to knowledge sharing directly, but also indirectly via community identification. Finally, professional identity also moderates the effect of moderatorship in that moderatorship exerts a stronger effect on knowledge sharing for those with weaker professional identity.

Item Type:	Conference Item (Paper)
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Date:	2011
Identification Number:	10.5464.AMBPP.2011.103.a
Status:	Not Peer Reviewed
Publication Status:	Unpublished
Conference Paper Type:	Paper
Title of Event:	71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011
Type of Event:	Conference
Location of Event:	San Antonio, TX
Date(s) of Event:	12-16 Aug 2011
URI:	http://wrap.warwick.ac.uk/id/eprint/46893

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