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The future of pricing and revenue models
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Ng, Irene C. L. (2010) The future of pricing and revenue models. Journal of Revenue and Pricing Management, Vol.9 (No.3). pp. 276-281. doi:10.1057/rpm.2010.11 ISSN 1476-6930.
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Official URL: http://dx.doi.org/10.1057/rpm.2010.11
Abstract
This article considers four major movements which the author believes would have an impact on the future of pricing and revenue models. First, the inclusion of the customer and other stakeholders for value co-creation would have an impact on pricing. Second, value in future services would reside within a complex service system with multiple stakeholders gaining and contributing to the system and pricing models would need to evolve to incorporate systems thinking. Third, future payments will be payment for rights, rather than in exchange for ownership and finally, an understanding of the context of use and the way services and goods are used in combination within the context would lead to new mechanisms for pricing, bundling and new revenue opportunities.
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HB Economic Theory T Technology > TA Engineering (General). Civil engineering (General) |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Journal or Publication Title: | Journal of Revenue and Pricing Management | ||||
Publisher: | Palgrave Macmillan Ltd. | ||||
ISSN: | 1476-6930 | ||||
Official Date: | May 2010 | ||||
Dates: |
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Volume: | Vol.9 | ||||
Number: | No.3 | ||||
Number of Pages: | 6 | ||||
Page Range: | pp. 276-281 | ||||
DOI: | 10.1057/rpm.2010.11 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) |
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