Ng, Irene C. L. (2009) How do consumers perceive value and price: understanding value-based pricing. [Online]. (http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250). London, U.K.: Henry Stewart Talks.

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Abstract

How consumers perceive value and price - How companies should go about pricing based on value - The Expected Net Value (ENV) framework - Value proposition and value co-creation - The buyer decision process - Competition: its influence on the ENV - Trading off benefits and outlays - Innovation in reducing expected outlays - Reducing Pareto loss

Item Type:	Digital Scholarly Resource
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Publisher:	Henry Stewart Talks
Place of Publication:	London, U.K.
Date:	November 2009
Publication Status:	Published
Media of Output:	Online Video Seminar
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/47668

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