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How do consumers perceive value and price: understanding value-based pricing

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Ng, Irene C. L. (2009) How do consumers perceive value and price: understanding value-based pricing. [Online]. (http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250). London, U.K.: Henry Stewart Talks.

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Abstract

How consumers perceive value and price - How companies should go about pricing based on value - The Expected Net Value (ENV) framework - Value proposition and value co-creation - The buyer decision process - Competition: its influence on the ENV - Trading off benefits and outlays - Innovation in reducing expected outlays - Reducing Pareto loss

Item Type: Digital Scholarly Resource
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Publisher: Henry Stewart Talks
Place of Publication: London, U.K.
Date: November 2009
Publication Status: Published
Media of Output: Online Video Seminar
Access rights to Published version: Restricted or Subscription Access
URI: http://wrap.warwick.ac.uk/id/eprint/47668

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