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How do consumers perceive value and price: understanding value-based pricing
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Ng, Irene C. L. (2009) How do consumers perceive value and price: understanding value-based pricing. [Online]. (http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250). London, U.K.: Henry Stewart Talks.
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Official URL: http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250
Abstract
How consumers perceive value and price - How companies should go about pricing based on value - The Expected Net Value (ENV) framework - Value proposition and value co-creation - The buyer decision process - Competition: its influence on the ENV - Trading off benefits and outlays - Innovation in reducing expected outlays - Reducing Pareto loss
| Item Type: | Digital Scholarly Resource | ||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Science > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Publisher: | Henry Stewart Talks | ||||
| Place of Publication: | London, U.K. | ||||
| Official Date: | November 2009 | ||||
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| Publication Status: | Published | ||||
| Media of Output: | Online Video Seminar | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| URI: | http://wrap.warwick.ac.uk/id/eprint/47668 |
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