Ng, Irene C. L. (2009) How do consumers perceive value and price: understanding value-based pricing. [Digital Scholarly Resource]

Full text not available from this repository.

Abstract

How consumers perceive value and price - How companies should go about pricing based on value - The Expected Net Value (ENV) framework - Value proposition and value co-creation - The buyer decision process - Competition: its influence on the ENV - Trading off benefits and outlays - Innovation in reducing expected outlays - Reducing Pareto loss

Item Type:	Digital Scholarly Resource
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Publisher:	Henry Stewart Talks
Place of Publication:	London, U.K.
Date:	November 2009
Publication Status:	Published
Media of Output:	Online Video Seminar
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/47668

Request changes to a record

Actions (login required)

View Item