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Salesperson’s motivations for cultivating customer relationships
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Guo, Lei and Ng, Irene C. L. (2009) Salesperson’s motivations for cultivating customer relationships. In: 9th International Conference on Relationship Marketing , Freie Universität, Berlin, Germany, Sep 29 - Oct 1st, 2009. Published in: Proceedings of the 9th International Conference on Relationship Marketing
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Official URL: http://www.esrc.ac.uk/my-esrc/grants/RES-331-27-00...
Item Type: | Conference Item (Paper) | ||||
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Journal or Publication Title: | Proceedings of the 9th International Conference on Relationship Marketing | ||||
Publisher: | American Marketing Association | ||||
Official Date: | 2009 | ||||
Dates: |
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Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Funder: | Economic and Social Research Council (Great Britain) (ESRC) | ||||
Grant number: | RES-331-27-0024 | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 9th International Conference on Relationship Marketing | ||||
Type of Event: | Conference | ||||
Location of Event: | Freie Universität, Berlin, Germany | ||||
Date(s) of Event: | Sep 29 - Oct 1st, 2009 |
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