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Search engines: past, present and future
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Reid, Patrick and Laffey, Des (2010) Search engines: past, present and future. In: Lee, In, (ed.) Encyclopedia of E-Business Development and Management in the Global Economy. Hershey, PA, U.S.A.: IGI Global, pp. 1256-1265. ISBN 9781615206117
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Official URL: http://dx.doi.org/10.4018/978-1-61520-611-7.ch126
Abstract
This chapter covers key issues in the area of search engines. It shows the importance of search by explaining what search engines are and their significance to business and society. The mechanics of search are outlined which includes developments to the current age. The search market is then covered which stresses Google’s dominance of most national markets. Search engine optimization is then analysed looking at the key factors which determine position. The chapter also looks at the key funding mechanism for search, paid search advertisements. Finally, the article looks at emerging issues in search, including rich media and mobile, and privacy issues.
Item Type: | Book Item | ||||
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Subjects: | H Social Sciences > HB Economic Theory Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Publisher: | IGI Global | ||||
Place of Publication: | Hershey, PA, U.S.A. | ||||
ISBN: | 9781615206117 | ||||
Book Title: | Encyclopedia of E-Business Development and Management in the Global Economy | ||||
Editor: | Lee, In | ||||
Official Date: | 9 February 2010 | ||||
Dates: |
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Number of Pages: | 10 | ||||
Page Range: | pp. 1256-1265 | ||||
DOI: | 10.4018/978-1-61520-611-7.ch126 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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