Search engines: past, present and future
Reid, Patrick and Laffey, Des (2010) Search engines: past, present and future. In: Lee, In, (ed.) Encyclopedia of E-Business Development and Management in the Global Economy. Hershey, PA, U.S.A.: IGI Global, pp. 1256-1265. ISBN 9781615206117Full text not available from this repository.
Official URL: http://dx.doi.org/10.4018/978-1-61520-611-7.ch126
This chapter covers key issues in the area of search engines. It shows the importance of search by explaining what search engines are and their significance to business and society. The mechanics of search are outlined which includes developments to the current age. The search market is then covered which stresses Google’s dominance of most national markets. Search engine optimization is then analysed looking at the key factors which determine position. The chapter also looks at the key funding mechanism for search, paid search advertisements. Finally, the article looks at emerging issues in search, including rich media and mobile, and privacy issues.
|Item Type:||Book Item|
|Subjects:||H Social Sciences > HB Economic Theory
Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software
|Divisions:||Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)|
|Place of Publication:||Hershey, PA, U.S.A.|
|Book Title:||Encyclopedia of E-Business Development and Management in the Global Economy|
|Official Date:||9 February 2010|
|Number of Pages:||10|
|Page Range:||pp. 1256-1265|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Restricted or Subscription Access|
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