Creativity and the practical innovation process, a driver of competitive advantage
Reid, Patrick and Oliver, D.. (2009) Creativity and the practical innovation process, a driver of competitive advantage. Management Online Review . pp. 1-14. ISSN 1996-3300Full text not available from this repository.
Official URL: http://www.morexpertise.com/download.php?id=129
The need for organisations to become more innovative in the way they develop products and services has never been more important. In competitive and challenging business environments the ability to find new products and better, quicker and smarter ways of working can make the difference between success and failure. Lying at the heart of the innovation process is creativity. Without creativity, innovation and entrepreneurship would not be possible. The problem is, creativity and the workplace often don’t mix, so how do you develop an innovation process that truly harnesses and exploits creative thinking?
This article reviews the relationship between creativity and innovation. It includes practical behaviours and techniques which can support creativity in the workplace.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > TA Engineering (General). Civil engineering (General)
|Divisions:||Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)|
|Journal or Publication Title:||Management Online Review|
|Publisher:||Oxford Management Publishing Ltd.|
|Number of Pages:||14|
|Page Range:||pp. 1-14|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
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