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Budden, Yvonne C., Atkins, Suzanne, Barwick, Marie S. and Hewitt, Helen (2012) Repositories at Warwick – a brand new start. In: 7th International Conference on Open Repositories, Edinburgh, Scotland, 9th-13th July 2012
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WRAP_Budden_OR2012_Poster.pdf - Published Version Download (819Kb) | Preview |
Official URL: http://or2012.ed.ac.uk/
Abstract
This poster considers the results of a project undertaken by the E-Repositories Team at the University of Warwick; using a strategic marketing toolkit to brand and promote our institutional repository services. The toolkit allowed the team to analyse our services and target audience in a new light and using this knowledge develop messages for our target groups. These were distilled into our strapline, ‘highlight your research’, which was used at the centre of our campaign. Around this we developed a suite of marketing materials to be used in various ways to promote our repository; the branding has also been used on our EPrints installation and will be used on our revamped advice website. In the ten months (April 2011-Jan 2012) following the launch of the new brand we saw a 49.9% increase in the number of items made available in WRAP based on the deposits from the same period the previous year. The project has reinvigorated our advocacy and given us a set of documents we can now use in other projects. In addition it was a valuable team building exercise, using a wider range of skills than day-to-day tasks. There are definite benefits to undertaking this process regardless of the marketing budget!
| Item Type: | Conference Item (Poster) |
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| Subjects: | Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
| Divisions: | Administration > Library |
| Library of Congress Subject Headings (LCSH): | Institutional repositories -- Great Britain, Branding (Marketing), Institutional repositories -- Marketing, Open access publishing -- Great Britain |
| Date: | 10 July 2012 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Open Access |
| Conference Paper Type: | Poster |
| Title of Event: | 7th International Conference on Open Repositories |
| Type of Event: | Conference |
| Location of Event: | Edinburgh, Scotland |
| Date(s) of Event: | 9th-13th July 2012 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/47777 |
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