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Acceptance and management of innovation in SMEs: immersive 3D visualisation

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Abulrub, Abdul-Hadi G., Yin, Yanting and Williams, M. A. (Mark A.) (2012) Acceptance and management of innovation in SMEs: immersive 3D visualisation. In: International Conference on Leadership, Technology and Innovation Management 2011, Antalya, Turkey, Oct 21-23, 2011. Published in: Procedia - Social and Behavioral Sciences, 41 pp. 304-314. ISSN 1877-0428. doi:10.1016/j.sbspro.2012.04.035

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Official URL: http://dx.doi.org/10.1016/j.sbspro.2012.04.035

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Abstract

The role of innovation within businesses has grown tremendously over the decades, especially the use of
information technologies that spans across a range of applications. The cost of technology is descending
exponentially with time, leading to a fall in implementation costs, which consequently pushing more technologies within the reach of small and medium enterprises (SMEs). One such case is the new state of art technology which is becoming the innovative tool in new product development (NPD) in various sectors; immersive 3D visualisation.

This technology has the potential to provide a distinctive advantage for business to continue as or become
a leading player in their industry. As the pioneering technology can be integrated in NPD processes, or
facilitate comprehension of complex information, as well as used in simulation, planning and training. Despite its huge potential in streamlining the innovation processes of companies, the adoption of the technology is not without risks in traditional areas such human resources and getting the expected returns. On the other hand, such risks can be mediated through careful planning and management, where the successful adoption of the technology can catapult the companies ahead of competitors. However, with the resource constraints and the current economic slumps, SMEs risk too much emphasis on short term savings and lose out on the long term to larger companies, which could have a detrimental effect on their own market place and survival. Furthermore, the ever-changing technology expectations of subsequent generations provides further pressure for companies to implement new technologies that can facilitate the innovation processes.

Item Type: Conference Item (Paper)
Subjects: Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software
T Technology > TA Engineering (General). Civil engineering (General)
T Technology > TS Manufactures
Divisions: Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Journal or Publication Title: Procedia - Social and Behavioral Sciences
Publisher: Elsevier BV
ISSN: 1877-0428
Official Date: 15 June 2012
Dates:
DateEvent
15 June 2012Published
Volume: 41
Page Range: pp. 304-314
DOI: 10.1016/j.sbspro.2012.04.035
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Funder: Advantage West Midlands (AWM), European Regional Development Fund (ERDF)
Conference Paper Type: Paper
Title of Event: International Conference on Leadership, Technology and Innovation Management 2011
Type of Event: Conference
Location of Event: Antalya, Turkey
Date(s) of Event: Oct 21-23, 2011
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