Williams, M. A. (Mark A.) and Kochhar, A. K.. (2000) New product introduction practices in the British manufacturing industry. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 214 (10). pp. 853-863. ISSN 0954-4054

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Abstract

The pressures of the modern global market are placing an ever-increasing emphasis on the efficient development and introduction of new products. As a consequence the implementation of an effective business process for managing and controlling product innovation has become vital. Despite this situation, research carried out in this area has identified that the vital pre-detailed development stages of the so-called product introduction process are often the weakest. This paper presents the findings obtained from a set of detailed field studies carried out to analyse the process implemented within seven different manufacturing companies and discusses the implications of the results.

Item Type:	Journal Article
Subjects:	T Technology > TS Manufactures
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Journal or Publication Title:	Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture
Publisher:	Sage Publications Ltd.
ISSN:	0954-4054
Date:	October 2000
Volume:	214
Number:	10
Page Range:	pp. 853-863
Identification Number:	10.1243/0954405001517946
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Funder:	Engineering and Physical Sciences Research Council (EPSRC)
Grant number:	9431558
URI:	http://wrap.warwick.ac.uk/id/eprint/48831

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