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The customer, automotive switch-feel, and the New Product Introduction process

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Wellings, Tom, Williams, M. A. (Mark A.) and Pitts, Matthew J. (2007) The customer, automotive switch-feel, and the New Product Introduction process. In: 7th Pangborn Sensory Science Symposium, Minneapolis, MN, USA, August 12–16, 2007

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Item Type: Conference Item (Paper)
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH): Automobiles -- Design and construction, Touch, Electric switchgear, Consumers -- Research, User-centered system design
Official Date: 2007
Dates:
DateEvent
2007Completion
Status: Peer Reviewed
Publication Status: Published
Adapted As: Wellings, Tom, Williams, M. A. (Mark A.) and Pitts, Matthew (2008) Customer perception of switch-feel in luxury sports utility vehicles. Food Quality and Preference, Vol.19 (No.8). pp. 737-746.
Conference Paper Type: Paper
Title of Event: 7th Pangborn Sensory Science Symposium
Type of Event: Conference
Location of Event: Minneapolis, MN, USA
Date(s) of Event: August 12–16, 2007
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