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Waking up to sleepiness: Modafinil, the media and the pharmaceuticalisation of everyday/night life

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Williams, Simon J., Sealey, Clive, Boden, Sharon, Lowe, Pam and Steinberg, Deborah Lynn. (2008) Waking up to sleepiness: Modafinil, the media and the pharmaceuticalisation of everyday/night life. Sociology of Health and Illness, Vol.30 (No.6). pp. 839-855. ISSN 0141-9889

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Official URL: http://dx.doi.org/10.1111/j.1467-9566.2008.01084.x

Abstract

This paper examines the social construction of the new wakefulness-promoting drug Modafinil (brand name Provigil) in the British press. Key themes in this newspaper coverage include the potential 'uses' and 'abuses' of this drug in relation to: (i) medical conditions; (ii) lifestyle choices; (iii) military operations; and (iv) sporting competition. The British press, we show, play a dual role in reporting on these trends and developments: on the one hand constructing this as something of a 'wonder drug' in relation to the treatment of a number of medical complaints or conditions, on the other hand articulating and amplifying a range of cultural concerns and anxieties about the non-medical 'uses' and 'abuses' of this drug, both now and in the future. These issues, it is argued, are best interpreted in terms of media concerns over the pharmaceuticalisation rather than the medicalisation of everyday/night life. The paper concludes with some further thoughts and reflections on these issues, including the potential reworking of notions of 'pharmaceutical Calvinism' and the 'elective affinity' between this 'smart' new drug and the spirit of (bio)capitalism.

Item Type:

Journal Article

Subjects:

R Medicine > RA Public aspects of medicine

Divisions:

Faculty of Social Sciences > Sociology

Library of Congress Subject Headings (LCSH):

Sociology, medical, Drugs, Mass media, Wakefulness

Journal or Publication Title:

Sociology of Health and Illness

Publisher:

Wiley-Blackwell Publishing Ltd.

ISSN:

0141-9889

Official Date:

28 April 2008

Dates:

Date	Event
28 April 2008	["eprint_fieldopt_dates_date_type_available" not defined]

Volume:

Vol.30

Number:

No.6

Page Range:

pp. 839-855

Identification Number:

10.1111/j.1467-9566.2008.01084.x

Status:

Peer Reviewed

Access rights to Published version:

Restricted or Subscription Access

Funder:

British Academy (BA)

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