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Managing quality and network effects in the high-tech market : the case of research and development tools in life science industry
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Hu, Yansong and McLoughlin, Damien. (2012) Managing quality and network effects in the high-tech market : the case of research and development tools in life science industry. International Journal of Innovation Management, Vol.16 (No.2). p. 1250009. ISSN 1363-9196
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Official URL: http://dx.doi.org/10.1142/S1363919611003416
Abstract
We seek to extend current theory on research and development (R&D) tools and create new insights by adopting a multi-disciplinary approach and drawing from literatures on quality and network effects in the high-tech market. More specifically, we use a unified framework on quality and network effects, and examine two forms of quality effects (third party quality reviews and company-advertised quality) and two types of network effects (network externalities effect and social network effect) in driving the popularity and success of R&D tools. By tracking two categories of R&D tools in the life science industry for a decade, our research provides a sharper understanding of R&D tools and therefore can help R&D tool producers to accelerate the market acceptance of their new tools, which should promote faster innovation and ultimately benefit the whole R&D community. © Imperial College Press.
| Item Type: | Journal Article |
|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | International Journal of Innovation Management |
| Publisher: | Imperial College Press |
| ISSN: | 1363-9196 |
| Date: | April 2012 |
| Volume: | Vol.16 |
| Number: | No.2 |
| Page Range: | p. 1250009 |
| Identification Number: | 10.1142/S1363919611003416 |
| Status: | Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/49448 |
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