Hu, Yansong and McLoughlin, Damien. (2012) Managing quality and network effects in the high-tech market : the case of research and development tools in life science industry. International Journal of Innovation Management, Vol.16 (No.2). p. 1250009. ISSN 1363-9196

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Abstract

We seek to extend current theory on research and development (R&D) tools and create new insights by adopting a multi-disciplinary approach and drawing from literatures on quality and network effects in the high-tech market. More specifically, we use a unified framework on quality and network effects, and examine two forms of quality effects (third party quality reviews and company-advertised quality) and two types of network effects (network externalities effect and social network effect) in driving the popularity and success of R&D tools. By tracking two categories of R&D tools in the life science industry for a decade, our research provides a sharper understanding of R&D tools and therefore can help R&D tool producers to accelerate the market acceptance of their new tools, which should promote faster innovation and ultimately benefit the whole R&D community. © Imperial College Press.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	International Journal of Innovation Management
Publisher:	Imperial College Press
ISSN:	1363-9196
Official Date:	April 2012
Dates:	Date Event April 2012 Published
Volume:	Vol.16
Number:	No.2
Page Range:	p. 1250009
Identification Number:	10.1142/S1363919611003416
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/49448

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