Betts, Ben. (2011) The path to engagement : lessons from game designers. T + D, Vol.65 (No.5). pp. 32-33. ISSN 1943-782X

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Abstract

The computer games industry has seen explosive growth in recent years. Energized by the virulent nature of social networks and the increasing capabilities of mobile devices, gaming is bigger than Hollywood. The fundamental premise behind most gaming experiences is the journey that participants are taken on -...

Item Type:	Journal Article
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Journal or Publication Title:	T + D
Publisher:	American Society for Training & Development
ISSN:	1943-782X
Official Date:	2011
Volume:	Vol.65
Number:	No.5
Page Range:	pp. 32-33
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/49562

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