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Strategic ambiguity as a rhetorical resource for enabling multiple interests
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Jarzabkowski, Paula, Sillince, J. A. and Shaw, Duncan. (2010) Strategic ambiguity as a rhetorical resource for enabling multiple interests. Human Relations, 63 (2). pp. 219-248. ISSN 0018-7267
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Official URL: http://dx.doi.org/10.1177/0018726709337040
Abstract
The literature on ambiguity reflects contradictory views on its value as a resource or a problem for organizational action. In this longitudinal empirical study of ambiguity about a strategic goal, we examined how strategic ambiguity is used as a discursive resource by different organizational constituents and how that is associated with collective action around the strategic goal. We found four rhetorical positions, each of which drew upon strategic ambiguity to construct the strategic goal differently according to whether the various constituents were asserting their own interests or accommodating wider organizational interests. However, we also found that the different constituents maintained these four rhetorical positions simultaneously over time, enabling them to shift between their own and other’s interests rather than converging upon a common interest. These findings are used to develop a conceptual framework that explains how strategic ambiguity might serve as a resource for different organizational constituents to assert their own interests whilst also enabling collective organizational action, at least of a temporary nature.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Human Relations |
| Publisher: | Sage Publications Ltd. |
| ISSN: | 0018-7267 |
| Date: | February 2010 |
| Volume: | 63 |
| Number: | 2 |
| Page Range: | pp. 219-248 |
| Identification Number: | 10.1177/0018726709337040 |
| Status: | Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/50084 |
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