Global integration versus local adaptation : a case study of Austrian MNCs in Eastern Europe
Berchtold, Stephan, Pircher, Richard and Stadler, Christian. (2010) Global integration versus local adaptation : a case study of Austrian MNCs in Eastern Europe. European Journal of International Management, 4 (5). pp. 524-549. ISSN 1751-6757Full text not available from this repository.
Official URL: http://dx.doi.org/10.1504/EJIM.2010.034965
Institutionalists argue that the successful transfer of knowledge depends on a firm's ability to adapt to its local environments. Jensen and Szulanski (2004) take a different perspective, focusing on global integration. While both approaches have received considerable attention their relationship has been less discussed. Using an extended case study method exploring 15 Austrian MNCs, we propose that there are two models to explain the relationship. One model puts local adaptation and global integration at two ends of a continuum. According to this interpretation there is a trade-off between the two. A second model sees local adaptation and global integration in an orthogonal relationship. They do not exclude each other but can be achieved at the same time by emphasising different aspects of an organisational practice. The Austrian MNCs we explore have a tendency towards the second model. They combine strong personal relationships with standardisation of products and processes, using training as a link between them.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School|
|Journal or Publication Title:||European Journal of International Management|
|Page Range:||pp. 524-549|
|Access rights to Published version:||Restricted or Subscription Access|
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