Teaching scenario planning : lessons from practice in academe and business
Wright, George, Cairns, George and Goodwin, Paul. (2009) Teaching scenario planning : lessons from practice in academe and business. European Journal of Operational Research, 194 (1). pp. 323-335. ISSN 0377-2217Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.ejor.2007.12.003
In this paper, we engage with O’Brien’s [O’Brien, F.A., 2004. Scenario planning – lessons for practice from teaching and learning. European Journal of Operational Research 152, 709–722] identification of both pitfalls in teaching scenario planning and proposed remedies for these. We consider these remedies in relation to our own experience – based on our practice in both the academic and business arenas – and we highlight further pitfalls and proposed remedies. Finally, we propose the use of “hard” multi-attribute decision analysis as a complement to “soft” scenario planning, in order to allow a more formal method of strategy evaluation against a range of constructed scenarios, This approach is intended to remedy biases that are associated with holistic evaluations – such as lexicographic ranking – where undue attention is paid to particular strategic objectives at the expense of others. From this discussion, we seek to contribute to cumulative refinement of the scenario process.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences|
|Journal or Publication Title:||European Journal of Operational Research|
|Publisher:||Elsevier Science BV|
|Date:||1 April 2009|
|Page Range:||pp. 323-335|
|Access rights to Published version:||Restricted or Subscription Access|
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