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Teaching scenario planning : lessons from practice in academe and business
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Wright, George, Cairns, George and Goodwin, Paul (2009) Teaching scenario planning : lessons from practice in academe and business. European Journal of Operational Research, 194 (1). pp. 323-335. doi:10.1016/j.ejor.2007.12.003 ISSN 0377-2217.
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Official URL: http://dx.doi.org/10.1016/j.ejor.2007.12.003
Abstract
In this paper, we engage with O’Brien’s [O’Brien, F.A., 2004. Scenario planning – lessons for practice from teaching and learning. European Journal of Operational Research 152, 709–722] identification of both pitfalls in teaching scenario planning and proposed remedies for these. We consider these remedies in relation to our own experience – based on our practice in both the academic and business arenas – and we highlight further pitfalls and proposed remedies. Finally, we propose the use of “hard” multi-attribute decision analysis as a complement to “soft” scenario planning, in order to allow a more formal method of strategy evaluation against a range of constructed scenarios, This approach is intended to remedy biases that are associated with holistic evaluations – such as lexicographic ranking – where undue attention is paid to particular strategic objectives at the expense of others. From this discussion, we seek to contribute to cumulative refinement of the scenario process.
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences | ||||
Journal or Publication Title: | European Journal of Operational Research | ||||
Publisher: | Elsevier Science BV | ||||
ISSN: | 0377-2217 | ||||
Official Date: | 1 April 2009 | ||||
Dates: |
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Volume: | 194 | ||||
Number: | 1 | ||||
Page Range: | pp. 323-335 | ||||
DOI: | 10.1016/j.ejor.2007.12.003 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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