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SOCIOLOGY : Indirect social influence
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Denrell, Jerker (2008) SOCIOLOGY : Indirect social influence. Science, Vol.321 (No.5885). pp. 47-48. doi:10.1126/science.1157667 ISSN 0036-8075.
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Official URL: http://dx.doi.org/10.1126/science.1157667
Abstract
To what extent are the opinions you hold simply a reflection of the opinions of those you associate with? Most people like to think that their opinions are based on their own deliberations. Of course, there are exceptions. You may take into account the opinions of others if you believe they are better informed. You may even conform to the majority opinion in order to avoid being seen as deviant (1, 2). Studies of how norms and beliefs vary between groups, and how they are transmitted from peers or parents, testify to the importance of such social influence (3).
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Science | ||||
Publisher: | American Association for the Advancement of Science | ||||
ISSN: | 0036-8075 | ||||
Official Date: | 2008 | ||||
Dates: |
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Volume: | Vol.321 | ||||
Number: | No.5885 | ||||
Page Range: | pp. 47-48 | ||||
DOI: | 10.1126/science.1157667 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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