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Discourse revisited : dimensions and employment of first-order strategy discourse during institutional adoption
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Paroutis, Sotirios and Heracleous, Loizos Th. (2013) Discourse revisited : dimensions and employment of first-order strategy discourse during institutional adoption. Strategic Management Journal, 34 (8). pp. 935-956. doi:10.1002/smj.2052 ISSN 0143-2095.
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Official URL: http://dx.doi.org/10.1002/smj.2052
Abstract
Despite decades of research on strategy, we still know little about what the concept of strategy means to actual strategists and how they use it in practice. Working at the intersections of institutional and practice theories, we use exploratory interviews with strategy directors and a longitudinal case study to uncover four dimensions of first-order strategy discourse: functional, contextual, identity, and metaphorical. We also reveal three phases in the interrelation between first-order strategy discourse and institutional work: shaping, settling, and selling and a differential emphasis (selective focusing) on dimensions of the first-order strategy discourse during the institutional adoption process. We contribute to a deeper understanding of the concept of strategy in practice, the process of institutional adoption, and of the role of discourse in this process.
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management P Language and Literature > P Philology. Linguistics |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Discourse analysis, Policy sciences, Strategic planning, Conglomerate corporations -- Planning | ||||
Journal or Publication Title: | Strategic Management Journal | ||||
Publisher: | John Wiley & Sons Ltd. | ||||
ISSN: | 0143-2095 | ||||
Official Date: | 6 March 2013 | ||||
Dates: |
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Volume: | 34 | ||||
Number: | 8 | ||||
Page Range: | pp. 935-956 | ||||
DOI: | 10.1002/smj.2052 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Date of first compliant deposit: | 23 December 2015 | ||||
Date of first compliant Open Access: | 23 December 2015 |
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