Kochhar , Ashok K and Williams, M. A. (Mark A.) (2001) Modelling the front end of the new product introduction process for rapid product development. In: POMS 2001, Orlando, Florida, Mar 30- 2 Apr 2001. Published in: Proceedings of the Twelfth Annual Conference of the Production and Operations Management Society, POM- 2001 pp. 1-9.

Abstract

In order to remain competitive, a company must organize the development of its new products around an effective and manageable product introduction process (PIP). Frequently, the product introduction process is an ad-hoc collection of separate procedures that follow one after another with responsibility being passed on until a product is eventually produced and introduced into the market. This situation is usually worse in the vital early stages of development before the product has been physically defined. This paper describes the development, industrial testing and validation of a Reference Model, which covers the stages from the development of a product strategy through to the formal approval of a new product for its detailed design and manufacture. It can be used for the effective management of the fuzzy front end of the new product introduction process. The paper concludes with a discussion of the application of the reference model to a case study company.

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