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Towards an operations strategy for product-centric servitization
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Baines, Tim, Lightfoot, Howard, Peppard, Joe, Johnson, Mark, Tiwari, Ashutosh, Shehab, Essam and Swink, Morgan (2009) Towards an operations strategy for product-centric servitization. International Journal of Operations & Production Management, 29 (5). pp. 494-519. doi:10.1108/01443570910953603 ISSN 0144-3577.
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Official URL: http://dx.doi.org/10.1108/01443570910953603
Abstract
Purpose – This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services.
Design/methodology/approach – First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer's operations strategy is developed and this is populated using both evidence from the extant literature and empirical data.
Findings – The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product-centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations).
Research limitations/implications – The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework.
Originality/value – The principal contribution of this paper is a framework that captures the key characteristics of operations for product-centric servitized manufacture.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | International Journal of Operations & Production Management | ||||
Publisher: | Emerald Group Publishing Ltd. | ||||
ISSN: | 0144-3577 | ||||
Official Date: | 2009 | ||||
Dates: |
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Volume: | 29 | ||||
Number: | 5 | ||||
Page Range: | pp. 494-519 | ||||
DOI: | 10.1108/01443570910953603 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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