The Library
Scenario orientation and use to support strategy development
Tools
Tools
Tools
O'Brien, Frances A. and Meadows, Maureen (2013) Scenario orientation and use to support strategy development. Technological Forecasting and Social Change, 80 (4). pp. 643-656. doi:10.1016/j.techfore.2012.06.006 ISSN 0040-1625.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1016/j.techfore.2012.06.006
Abstract
Scenario planning is one of the tools consistently reported as being used by executives to support their business development. A scenario planning project typically consists of three phases — preparation, development and use. This paper focuses on the third phase, where the scenarios that have been developed are put to their intended use in the context of developing strategy. Significant problems have been experienced as scenario projects move into this critical phase, perhaps due to a failure to link scenario development with strategy creation and execution efforts. These issues are explored via a case study of a large UK organisation operating in the transport sector, where a scenario-based strategy development exercise was used to support the leadership development of senior managers. We propose that a scenario orientation phase is a valuable missing link in many scenario projects, which can establish a bridge between scenario development and scenario use. Scenario orientation is a process of familiarisation with the scenarios that involves understanding their nature in some detail. This can be a crucial step, particularly if there is a significant time lapse between scenario development and scenario use, or if the people using the scenarios were not involved in their development. Without a good orientation to the scenarios, participants in a scenario planning exercise may be poor at the subsequent activities that require their explicit use.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Technological Forecasting and Social Change | ||||
| Publisher: | Elsevier Science BV | ||||
| ISSN: | 0040-1625 | ||||
| Official Date: | May 2013 | ||||
| Dates: |
|
||||
| Volume: | 80 | ||||
| Number: | 4 | ||||
| Page Range: | pp. 643-656 | ||||
| DOI: | 10.1016/j.techfore.2012.06.006 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
