The Library
Building castles from sand : CEO mythopoetical behavior in Hewlett Packard from 1978 to 2005
Tools
Tools
Tools
Paroutis, Sotirios, McKeown, M. and Collinson, Simon (2013) Building castles from sand : CEO mythopoetical behavior in Hewlett Packard from 1978 to 2005. Business History, Volume 55 (Number 7). pp. 1200-1227. doi:10.1080/00076791.2013.838038 ISSN 0007-6791.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1080/00076791.2013.838038
Abstract
How do successive CEOs use myths in an organization over time? While studies start to provide us with understanding of the discourse employed by particular organizational actors, we lack studies about the discourse used by successive strategic actors over long periods of time and the precise mechanisms of such use. To address this gap we theorise the components of mythopoetical behaviour of CEOs and apply critical discourse analysis to unpack the discursive mechanisms used by three CEOs at Hewlett Packard over a 27-year period. We offer two contributions: first, we elaborate on the concept of mythopoetical behaviour (mythopoesis) and show how it forms part of the four discursive mechanisms of authorization, moral evaluation, rationalization and mythopoesis that allow incoming CEOs to construct and legitimise their identity as strategic actors. Second, we develop the notion of mythopoetical distance to provide a method to examine how myths developed by CEOs are compared to the institutionalised myths in their firms.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Business History | ||||
| Publisher: | Routledge | ||||
| ISSN: | 0007-6791 | ||||
| Official Date: | 2013 | ||||
| Dates: |
|
||||
| Volume: | Volume 55 | ||||
| Number: | Number 7 | ||||
| Page Range: | pp. 1200-1227 | ||||
| DOI: | 10.1080/00076791.2013.838038 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Description: | Special issue: The Age of Strategy: Strategy, Organizations and Society |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
