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Mass culture and Italian society from fascism to the Cold War
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Forgacs, David and Gundle, Stephen (2007) Mass culture and Italian society from fascism to the Cold War. Bloomington : Indiana University Press. ISBN 9780253000408
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Abstract
The 1930s to the 1950s in Italy witnessed large increases in film-going, radio-listening, and the sale of music and weekly magazines. The industries that made and sold commercial, cultural products were transformed by the new technologies of reproduction and new approaches to marketing and distribution. Yes, historians tend to place the "real" genesis of mass culture in the 1960s, or to generalize about the harnessing of mass culture to the Fascist political project, without considering what kind of mass culture existed at the time and whether this harnessing was successful. This book draws on extensive new evidence, including oral histories and archival material, to explore possible continuities between the uses of mass culture before and after World War II.
Item Type: | Book | ||||
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Divisions: | Faculty of Arts > Film and Television Studies | ||||
Publisher: | Indiana University Press | ||||
Place of Publication: | Bloomington | ||||
ISBN: | 9780253000408 | ||||
Official Date: | 2007 | ||||
Dates: |
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Number of Pages: | 351 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Version or Related Resource: | Italian edition: Cultura di massa e società italiana, 1936-54 (Il Mulino, 2007) with David Forgacs (50% authored by Gundle) |
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