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Rhetoric in policy texts : the role of enthymeme in Darzi's review of the NHS

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Morrell, Kevin and Hewison, Alistair (2013) Rhetoric in policy texts : the role of enthymeme in Darzi's review of the NHS. Policy & Politics, Volume 41 (Number 1). pp. 59-79. doi:10.1332/030557312X645801

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Official URL: http://dx.doi.org/10.1332/030557312X645801

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Abstract

Political administrations try to present their policies in the best light to justify the ownership of power, and in doing so rely on rhetoric. The documents through which they communicate policy (policy texts) use rhetorical devices to do so. Through these, administrations need to create the impression that they have chosen the best possible course of action, and they also need to create the impression that they are doing something innovative. Both are aspects of entailment, and both are necessary to appeal to multiple constituencies. We illustrate this theoretical argument with analysis of a recent review of NHS policy.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Strategy & International Business
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Policy & Politics
Publisher: The Policy Press
ISSN: 0305-5736
Official Date: January 2013
Dates:
DateEvent
January 2013Published
Volume: Volume 41
Number: Number 1
Page Range: pp. 59-79
DOI: 10.1332/030557312X645801
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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