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Service strategy transition : product and service offerings in medical devices

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Velikanov, Ivan, Macintyre, Mairi and Angelis, Jannis (2013) Service strategy transition : product and service offerings in medical devices. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 04/13).

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Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...

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Abstract

This study explores how, by undertaking customer-oriented service analysis, a company follows a non-linear approach to product-service provision which is contrary to the approach advocated in the servitisation literature. The case study verifies applicability of existing service models using the example of a global manufacturer of medical products. Open-ended interviews serve as the main source of data to reveal the change opportunities for product-service provision. Study findings suggest that customer orientation is the key element causing the change in pattern; while the analysis of consumer operations provides understanding of the planned change initiatives.

Item Type: Working or Discussion Paper (Working Paper)
Subjects: H Social Sciences > HF Commerce
R Medicine > R Medicine (General)
Divisions: Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH): Medical instruments and apparatus -- Great Britain, Medical supplies -- Great Britain, Consumers -- Attitudes, Market surveys -- Great Britain
Series Name: WMG Service Systems Research Group Working Paper Series
Journal or Publication Title: WMG Service Systems Research Group Working Paper Series
Publisher: Warwick Manufacturing Group
Place of Publication: Coventry
ISSN: 2049-4297
Official Date: 2013
Dates:
DateEvent
2013Available
Number: Number 04/13
Status: Not Peer Reviewed
Access rights to Published version: Open Access
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