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Service strategy transition : product and service offerings in medical devices
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Velikanov, Ivan, Macintyre, Mairi and Angelis, Jannis (2013) Service strategy transition : product and service offerings in medical devices. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 04/13).
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Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...
Abstract
This study explores how, by undertaking customer-oriented service analysis, a company follows a non-linear approach to product-service provision which is contrary to the approach advocated in the servitisation literature. The case study verifies applicability of existing service models using the example of a global manufacturer of medical products. Open-ended interviews serve as the main source of data to reveal the change opportunities for product-service provision. Study findings suggest that customer orientation is the key element causing the change in pattern; while the analysis of consumer operations provides understanding of the planned change initiatives.
| Item Type: | Working or Discussion Paper (Working Paper) | ||||
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| Subjects: | H Social Sciences > HF Commerce R Medicine > R Medicine (General) |
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| Divisions: | Faculty of Science > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Library of Congress Subject Headings (LCSH): | Medical instruments and apparatus -- Great Britain, Medical supplies -- Great Britain, Consumers -- Attitudes, Market surveys -- Great Britain | ||||
| Series Name: | WMG Service Systems Research Group Working Paper Series | ||||
| Journal or Publication Title: | WMG Service Systems Research Group Working Paper Series | ||||
| Publisher: | Warwick Manufacturing Group | ||||
| Place of Publication: | Coventry | ||||
| ISSN: | 2049-4297 | ||||
| Official Date: | 2013 | ||||
| Dates: |
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| Number: | Number 04/13 | ||||
| Status: | Not Peer Reviewed | ||||
| Access rights to Published version: | Open Access | ||||
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