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Reactions to recruitment web sites : visual and verbal attention, attraction, and intentions to pursue employment
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Allen, David G., Biggane, Jonathan E., Pitts, Mitzi, Otondo, Robert and Scotter, James (2013) Reactions to recruitment web sites : visual and verbal attention, attraction, and intentions to pursue employment. Journal of Business and Psychology, Volume 28 (Number 3). pp. 263-285. doi:10.1007/s10869-012-9281-6
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Official URL: http://dx.doi.org/10.1007/s10869-012-9281-6
Abstract
Purpose
We investigate job seeker visual and verbal attention, and perceptions regarding company web sites in the applicant generation phase of recruitment.
Design/Methodology/Approach
We report three studies using varied methodological approaches including eye-tracking, verbal protocol analysis (VPA), and survey data.
Findings
Eye-tracking results suggest Web-based job seekers focus visual attention on information containing hyperlinks and on text more than graphic images or navigation tools. VPA suggests Web-based job seekers focus verbal attention on content more than design, especially job opening information. Survey results suggest content, design, and communication features are all related to applicant attraction. Design explains the most incremental variance in web site evaluation, while perceptions of communication features explain the most incremental variance in attitude toward the organization and intentions to pursue employment.
Implications
We provide multi-method evidence concerning features that attract applicant visual and verbal attention, and influence attraction and intentions to pursue employment. The findings also provide practical implications for designing recruitment web sites.
Originality/Value
We report three methodologically distinct perspectives on an important and timely issue: Web-based recruitment. We are aware of no other psychomotor eye-tracking studies in the recruitment literature, and only one other VPA. Combining multiple methods in this way provides unique perspective.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Journal of Business and Psychology | ||||
| Publisher: | Springer New York LLC | ||||
| ISSN: | 0889-3268 | ||||
| Official Date: | 2013 | ||||
| Dates: |
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| Volume: | Volume 28 | ||||
| Number: | Number 3 | ||||
| Page Range: | pp. 263-285 | ||||
| DOI: | 10.1007/s10869-012-9281-6 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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