Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Reactions to recruitment web sites : visual and verbal attention, attraction, and intentions to pursue employment

Tools
- Tools
+ Tools

Allen, David G., Biggane, Jonathan E., Pitts, Mitzi, Otondo, Robert and Scotter, James (2013) Reactions to recruitment web sites : visual and verbal attention, attraction, and intentions to pursue employment. Journal of Business and Psychology, Volume 28 (Number 3). pp. 263-285. doi:10.1007/s10869-012-9281-6

Research output not available from this repository, contact author.
Official URL: http://dx.doi.org/10.1007/s10869-012-9281-6

Request Changes to record.

Abstract

Purpose
We investigate job seeker visual and verbal attention, and perceptions regarding company web sites in the applicant generation phase of recruitment.
Design/Methodology/Approach
We report three studies using varied methodological approaches including eye-tracking, verbal protocol analysis (VPA), and survey data.
Findings
Eye-tracking results suggest Web-based job seekers focus visual attention on information containing hyperlinks and on text more than graphic images or navigation tools. VPA suggests Web-based job seekers focus verbal attention on content more than design, especially job opening information. Survey results suggest content, design, and communication features are all related to applicant attraction. Design explains the most incremental variance in web site evaluation, while perceptions of communication features explain the most incremental variance in attitude toward the organization and intentions to pursue employment.
Implications
We provide multi-method evidence concerning features that attract applicant visual and verbal attention, and influence attraction and intentions to pursue employment. The findings also provide practical implications for designing recruitment web sites.
Originality/Value
We report three methodologically distinct perspectives on an important and timely issue: Web-based recruitment. We are aware of no other psychomotor eye-tracking studies in the recruitment literature, and only one other VPA. Combining multiple methods in this way provides unique perspective.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Journal of Business and Psychology
Publisher: Springer New York LLC
ISSN: 0889-3268
Official Date: 2013
Dates:
DateEvent
2013Published
Volume: Volume 28
Number: Number 3
Page Range: pp. 263-285
DOI: 10.1007/s10869-012-9281-6
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item
twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us