Goldberg, Caren B. and Allen, David G. (2008) Black and white and read all over : race differences in reactions to recruitment Web sites. Human Resource Management Journal, Volume 47 (Number 2). pp. 217-236. doi:10.1002/hrm.20209

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Abstract

Based on signaling theory, this study examines the impact of Web-site design and content characteristics on applicants' intentions to pursue employment, the mediating effects of engagement with the Web site and attitude toward the organization, and the moderating effects of applicant race on these relationships. The design characteristics of ease of use and usefulness impact attraction indirectly through Web-site engagement and attitude toward the organization. Further, Web sites' parasocial interaction (allowance for two-way communication) predicts intentions to pursue both directly and indirectly through engagement and attitude toward the organization. Unexpectedly, diversity statements did not impact attraction in the full sample. Multigroup analyses revealed that many of the paths between the predictors of parasocial interaction and (to a lesser extent) diversity statements and the outcomes differed by race, with stronger effects observed for blacks than whites. Theoretical and practical implications are discussed.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Human Resource Management Journal
Publisher:	Wiley-Blackwell Publishing Ltd.
ISSN:	0954-5395
Official Date:	2008
Dates:	Date Event 2008 Published
Volume:	Volume 47
Number:	Number 2
Page Range:	pp. 217-236
DOI:	10.1002/hrm.20209
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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