Allen, David G., Scotter, James and Otondo, Robert F. (2004) Recruitment communication media : impact on prehire outcomes. Personnel Psychology, Volume 57 (Number 1). pp. 143-171. doi:10.1111/j.1744-6570.2004.tb02487.x

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Abstract

An unanswered question in recruitment research is whether and how the media used to communicate recruitment messages influence important outcomes. Drawing from research and theory on persuasive communication and media richness and features, we propose and test a model of the effects of media and media features (amount of information, opportunities for 2-way communication, personal focus, social presence, symbolism) on communication outcomes (credibility and satisfaction), attitudes, intentions, and behavior associated with joining the organization. Results of an experiment with 989 undergraduate students show that a constant recruitment message delivered via different media (face-to-face, video, audio, text) influenced perceptions of featares, and perceptions of features were related to important pre-hire outcomes.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Personnel Psychology
Publisher:	Wiley-Blackwell Publishing, Inc.
ISSN:	0031-5826
Official Date:	2004
Dates:	Date Event 2004 Published
Volume:	Volume 57
Number:	Number 1
Page Range:	pp. 143-171
DOI:	10.1111/j.1744-6570.2004.tb02487.x
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Version or Related Resource:	Also presented and published in Academy of Management Proceedings August 2002 (Meeting Abstract Supplement) D1-D6. doi:10.5465/APBPP.2002.7516680

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