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Exploring store loyalty from an interpersonal theory perspective

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Wakenshaw, Susan Y. L. and Woodruffe-Burton, Helen (2013) Exploring store loyalty from an interpersonal theory perspective. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 06/13).

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Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...

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Item Type: Working or Discussion Paper (Working Paper)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH): Consumers -- Attitudes, Consumers' preferences, Consumer behavior , Customer loyalty , Loyalty, Stores, Retail
Series Name: WMG Service Systems Research Group Working Paper Series
Publisher: Warwick Manufacturing Group
Place of Publication: Coventry
ISSN: 2049-4297
Official Date: 2013
Dates:
DateEvent
2013Available
Number: Number 06/13
Number of Pages: 23
Status: Not Peer Reviewed
Access rights to Published version: Open Access
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