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Exploring store loyalty from an interpersonal theory perspective
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Wakenshaw, Susan Y. L. and Woodruffe-Burton, Helen (2013) Exploring store loyalty from an interpersonal theory perspective. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 06/13).
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Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...
| Item Type: | Working or Discussion Paper (Working Paper) | ||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor |
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| Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Library of Congress Subject Headings (LCSH): | Consumers -- Attitudes, Consumers' preferences, Consumer behavior , Customer loyalty , Loyalty, Stores, Retail | ||||
| Series Name: | WMG Service Systems Research Group Working Paper Series | ||||
| Publisher: | Warwick Manufacturing Group | ||||
| Place of Publication: | Coventry | ||||
| ISSN: | 2049-4297 | ||||
| Official Date: | 2013 | ||||
| Dates: |
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| Number: | Number 06/13 | ||||
| Number of Pages: | 23 | ||||
| Status: | Not Peer Reviewed | ||||
| Access rights to Published version: | Open Access | ||||
| Related URLs: |
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