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Enabling supply chain segmentation through demand profiling
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Godsell, Janet, Diefenbach, Thomas, Clemmow, Chris, Towill, Denis and Christopher, Martin (2011) Enabling supply chain segmentation through demand profiling. International Journal of Physical Distribution & Logistics Management, Volume 41 (Number 3). pp. 296-314. doi:10.1108/09600031111123804 ISSN 0960-0035.
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Official URL: http://dx.doi.org/10.1108/09600031111123804
Abstract
Purpose: Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field-based case study in a fast moving consumer goods company (FMCGCo) that sought to identify the most relevant basis for supply chain segmentation.
Design/methodology/approach: Research carried out on a single instrumental case, FMCGCo. A four-stage research design was employed to develop and test an approach to developing a segmented supply chain strategy for FMCGCo supply chain Western Europe.
Findings: The study identified demand profiling at an item level (using volume and variability classifiers) as the primary driver of supply chain strategy. It also developed a novel profiling tool. This not only segmented demand but identified through the introduction of the concept of filters a method for turning the results of the demand profiling analysis into a segmented supply chain strategy.
Research limitations/implications: The results presented are based on a single instrumental case. It is the approach that is transferable to other supply chain contexts not the specific solution per se.
Practical implications: The paper presents a practical and pragmatic approach for companies to develop a segmented supply chain strategy based on demand profiling.
Originality/value: The introduction of a new tool as a practical and relatively quick means of developing a segmented supply chain strategy, that considers both market and product characteristics.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Journal or Publication Title: | International Journal of Physical Distribution & Logistics Management | ||||
| Publisher: | Emerald Group Publishing Ltd. | ||||
| ISSN: | 0960-0035 | ||||
| Official Date: | 2011 | ||||
| Dates: |
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| Volume: | Volume 41 | ||||
| Number: | Number 3 | ||||
| Page Range: | pp. 296-314 | ||||
| DOI: | 10.1108/09600031111123804 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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