The Library
Customer responsive supply chain strategy : an unnatural act?
Tools
Tools
Tools
Godsell, Janet, Harrison, Alan, Emberson, Caroline and Storey, John (2006) Customer responsive supply chain strategy : an unnatural act? International Journal of Logistics, Volume 9 (Number 1). pp. 47-56. doi:10.1080/13675560500534664 ISSN 1367-5567.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1080/13675560500534664
Abstract
Purpose: To explore the opportunities for increasing customer responsiveness through the alignment of demand creation and fulfilment.
Design/methodology/approach: Reviews previous studies of buying behaviour as a driver of supply chain strategy as an introduction to an examination of six supply chains in the electronics, process industries and third-party logistics sectors, aimed at explaining evidence in support of a market-driven approach to supply chain strategy in practice.
Findings: Identifies two categories of supply chain strategy: market-led supply chain strategy and enablers/inhibitors. Discusses each category in detail, expanding on three key enablers/inhibitors to the process: management of the supply chain; alignment; and performance measurement.
Research limitations/implications: Has no stated implications for future research.
Originality/value: Addresses the struggle of aligning demand creation and fulfilment when the functional nature of organizations acts as a barrier to aligning supply chains effectively with the markets they serve.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Journal or Publication Title: | International Journal of Logistics | ||||
| Publisher: | Taylor & Francis | ||||
| ISSN: | 1367-5567 | ||||
| Official Date: | 2006 | ||||
| Dates: |
|
||||
| Volume: | Volume 9 | ||||
| Number: | Number 1 | ||||
| Page Range: | pp. 47-56 | ||||
| DOI: | 10.1080/13675560500534664 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Related URLs: |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
