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Are some deaths worse than others? The effect of 'labelling' on people's perceptions

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Robinson, Angela, Covey, Judith, Spencer, Anne and Loomes, Graham. (2010) Are some deaths worse than others? The effect of 'labelling' on people's perceptions. Journal of Economic Psychology, Vol.31 (No.3). pp. 444-455. ISSN 0167-4870

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Official URL: http://dx.doi.org/10.1016/j.joep.2010.01.011

Abstract

This paper sets out to explore the extent to which perceptions regarding the 'badness' of different types of deaths differ according to how those deaths are 'labelled' in the elicitation procedure. In particular, we were interested in whether responses to 'contextual' questions - where the specific context in which the deaths occur is known - differ from 'generic' questions - where the context is unknown. Further, we set out to test whether sensitivity to the numbers of deaths differed across the 'generic' and 'contextual' versions of the questions. We uncovered evidence to suggest that both the perceived 'badness' of different types of deaths and sensitivity to the numbers of deaths may differ according to whether 'generic' or 'contextual' descriptions are used. Qualitative data suggests two reasons why responses to 'generic' and 'contextual' questions differed: firstly, some influential variable(s) were omitted from the 'generic' descriptions and secondly, certain variables were interpreted somewhat differently once the context had been identified. The implications of our findings for 'generic' questions, such as those commonly used in health and safety and environmental studies are discussed. (C) 2010 Elsevier B.V. All rights reserved.

Item Type: Journal Article
Subjects: H Social Sciences > HC Economic History and Conditions
B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Social Sciences > Economics
Journal or Publication Title: Journal of Economic Psychology
Publisher: Elsevier BV
ISSN: 0167-4870
Date: June 2010
Volume: Vol.31
Number: No.3
Number of Pages: 12
Page Range: pp. 444-455
Identification Number: 10.1016/j.joep.2010.01.011
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
URI: http://wrap.warwick.ac.uk/id/eprint/5718

Data sourced from Thomson Reuters' Web of Knowledge

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